Wednesday, July 12, 2006


Sadder than that time I had pumpernickel lager

It looks like the Big Breweries are following on Drew Carey's idea of Buzz Beer.

Snip: Energy beer, a fusion of traditional ale and caffeine, is the latest craze to hit the beer industry.

Last week SAB Miller announced it would buy McKenzie River Corp.'s Sparks, a caffeinated alcohol malt beverage with ginseng, guarana and taurine.

The orange-colored brew was the first of the new energy beers to hit the market and has been credited with spawning a new breed of beer and opening a new market for beer brewers worldwide.

See full article here.

Well, the idea of caffeinated beer doesn't bother me, but that one of the megabrewers is marketing does.

And pumpernickel lager? Sounds really interesting...
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